Effective Date: 01-09-2023

We collect and generate various data points about you. Data by which you are identified is termed as “Personal Data.” Personal Data does not include information that is freely available or accessible in the public domain. Your privacy is of utmost importance to us, and protecting your Personal Data is a key commitment.

This Policy is governed by applicable Indian laws, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and, as applicable, India’s Digital Personal Data Protection Act, 2023 (DPDP Act).

I. Personal Data

Personal Data we may collect from you includes (as applicable):

  • Personal details (e.g., name, contact details including residential address, date of birth, and documents such as identity card/passport/Aadhaar/PAN/Voter ID/driving licence, and/or education details) provided by you to avail products/services.
  • Transaction details (e.g., transaction history, balances, payment details) for processing payments and other services we offer.
  • Financial details (e.g., income, expenses, and/or credit history) where required for specific products/services.
  • Images of documents/photos required to avail products/services.
  • Voice recordings of calls with our customer care (for grievance resolution, quality, and compliance).
  • Employment details (e.g., occupation, positions held, employment history, salary/benefits) where needed for evaluations or as required under applicable law (e.g., PML Rules, where applicable to a transaction).
  • Specimen signatures (for instructions received through our payment/delivery channels).
  • Feedback and survey responses you share with us.
  • Device/App information when using our website/app: device location, contacts/call logs (if explicitly permitted), device model, storage details, mobile network, IP, and SMS/app notifications metadata.

Note: Where sensitive personal data is involved, we process it strictly per applicable Indian law.

II. Sharing of Your Personal Data

We do not share your Personal Data without your consent, except as stated below. In various flows (applications/requests), we may seek explicit consent to use/share your Personal Data.

We share data only on a partial, need-to-know basis with designated personnel/partners/service providers and with competent authorities as required by law:

  • Service enablement: To deliver the products/services you availed, with partners/service providers under obligations of confidentiality and data protection.
  • Legal/Regulatory: When directed by legal/regulatory/statutory/governmental authorities under applicable laws through a legally obligated request.
  • Fraud/Risk: With financial institutions/partners to verify, mitigate, or prevent fraud, manage risk, or recover funds as permitted by law.

III. Use of Your Personal Data

We use your Personal Data to provide and improve our products/services, including to:

  • Facilitate and report transactions.
  • Conduct research/analytics for improving services, security, and quality.
  • Process your applications/requests/instructions.
  • Inform you about updates to products/services and their terms.
  • Investigate complaints/claims/disputes and respond to queries/feedback.
  • Verify identity and perform checks required by law.
  • Monitor/review products/services periodically.
  • Perform financial, regulatory, and management reporting; maintain risk models.
  • Conduct audits and meet record-keeping obligations.
  • Share selective offers and promotions (subject to your preferences/consent).
  • External Processing: Engage affiliates/trusted service providers to assist in providing services, strictly under confidentiality and security obligations consistent with this Policy and law.
  • Comply with laws/regulations and court/regulatory directives.

IV. Purging / Deletion of Your Personal Data

You may delete your Urban Seerah account at any time via our desktop website, mobile WAP site, or (if applicable) mobile app. Upon deletion, we cease external processing for your account. We retain Personal Data only as long as needed for the stated purposes or as required by law; thereafter it is securely disposed of.

Certain Indian laws require us to retain transaction logs for longer periods even after account deletion. During any pending legal/regulatory proceedings or upon receiving lawful directions, we may retain data as required.

You may also request full Data Deletion by emailing support@urbanseerah.com with the subject line “Delete my Data.” We will confirm deletion from our active systems within 48 hours (subject to legal retention requirements).

V. Cookie Policy

“Cookies” are small data files stored in your browser. We may use cookies and tracking technologies depending on features offered. Cookies do not by themselves collect Personal Data; however, if you have previously provided Personal Data, cookies may be associated with such information to improve your experience.

You can disable cookies in your browser; certain features may then not function fully.

VI. Links to Other Websites

Our website may contain links to third-party websites not operated by us. This Privacy Policy applies only to Urban Seerah. Please review the privacy policies of any third-party sites you visit.

VII. Reasonable Security Practices & Procedures

We implement appropriate technical and organizational measures to protect your Personal Data against unauthorized access, misuse, loss, or disclosure. Measures include encryption, access controls, device binding/OTP (where applicable), and periodic third-party cybersecurity audits.

Please keep your Urban Seerah login/password/OTP confidential and do not share them with anyone.

VIII. Contact Us / Grievance Officer (India)

For questions, discrepancies, or grievances regarding your Personal Data, contact our Grievance Officer:

Urban Seerah (Grievance Officer)
B-17, Ground Floor, Abul Fazal Enclave-II,
Jamia Nagar, New Delhi 110025, India
📩 support@urbanseerah.com

IX. Policy Review & Updates

We may update this Privacy Policy from time to time. The latest version is always available at https://urbanseerah.com/privacy-policy/. We encourage you to review it periodically. Your continued use of our website after updates constitutes acceptance of the revised Policy.

This Policy applies uniformly to Urban Seerah’s desktop website, mobile WAP site, and (if launched) mobile applications.
In this Policy, “we”, “us”, and “our” refer to Urban Seerah; “you” and “your” refer to our users/customers.

X. Cancellation (Applicable Before Service/Product Use)

You may initiate cancellation within 12 hours of placing an order. Upon approval, refunds are processed within 3 working days and typically reflect in your account within 7–10 working days (bank/payment-method dependent).

XI. Refund (Applicable After Service/Product Use)

Where a refund is applicable post-delivery/usage (as per our Refund & Return Policy), you may initiate it within 1 day. Upon approval, refunds are processed within 3 working days and typically reflect within 7–10 working days.

For full details, please see our Refund & Return Policy.

Legal — Introduction & Scope

Urban Seerah (“Company”, “we”, “us”, “our”) respects the privacy of users accessing www.urbanseerah.com (“Website”). “You”, “your”, “yourself”, “user” means any person accessing/using the Website; if a person represents a business entity, references include that entity.

This Policy explains: the information we collect; how we collect it; how we use it; how we protect it; and how/when we share it, in compliance with Indian law (including the IT Act, SPDI Rules, and the DPDP Act 2023).

Types of Information

  • Personal Information (incl. SPDI where applicable) such as: username/password; name; address; phone; email; DOB; gender; transaction data; financial/payment instrument details (incl. OTPs); IP address; device ID; and any information shared during registration, purchase, surveys, contests, reviews, or customer support.
  • Non-Personal Information such as: geolocation approximations; ISP/telecom details; browser/OS; referrer pages; session duration/date/time; and similar analytics, typically via cookies and server logs.

We may also receive Personal Information from third parties (e.g., social platforms, business partners) consistent with user permissions on those platforms. By connecting with such services, you authorize us to collect and use permitted information per this Policy.

You represent that the Personal Information you provide is correct, current, and that you have rights/consents to share it. Our collection/use/storage/transfer will not violate any third-party rights or applicable laws.

Purpose & Usage of Personal Information

We do not sell, trade, or rent your Personal Information. We use it to:

  • Enable your use of the Website and fulfill your orders.
  • Respond to inquiries and provide customer support.
  • Send information about our products/services, offers, and updates.
  • Communicate changes to terms/policies.
  • Send surveys/marketing communications (with opt-out options).
  • Personalize your experience.
  • Complete purchases, process payments, and provide related customer service.
  • Administer downloads (if any).
  • Perform internal reviews/analysis (e.g., page visits, performance).
  • Improve services, content, and advertising.
  • Protect the integrity/security of the Website.
  • Comply with Indian law and disclosures.

Cookies: We may use cookies/shared objects to recognize your browser, remember preferences, and analyze traffic. You can block cookies; some features may not work properly thereafter.

Disclosure of Information: Advertising & Third Parties

  • We may use third-party service providers to serve limited ads and/or measure performance; your Personal Information is not disclosed for their marketing. Aggregated insights may be used to improve relevance.
  • The Website may link to third-party sites (e.g., payment gateways, social networks). We are not responsible for their privacy practices. Please review their policies before use.
  • We may disclose Personal Information as required by law, to comply with legal processes, enforce our terms, respond to claims, or protect rights/property/safety of users/the public.

Security Practices & Breach Notification

We maintain reasonable security measures (at least those mandated by Indian law). If a personal data breach occurs, we will notify you without unreasonable delay and take appropriate remedial steps in line with law.

We may store/process data with third-party providers (in or outside India) bound by contractual security obligations.

Force Majeure: We are not liable for loss/misuse due to events beyond our reasonable control (e.g., natural disasters, strikes, war, government actions, hacking despite reasonable safeguards).

Your Rights & Choices

  • You may withdraw consent prospectively by emailing support@urbanseerah.com (note: some services may cease if required data/consent is withdrawn).
  • You may review/correct/update your Personal Information; we may retain prior versions for compliance.
  • Some data may not be corrected/deleted if retention is required by law or ongoing legal processes.
  • You may opt-out of direct marketing emails using the unsubscribe link.
  • Please be cautious about sharing your credentials with anyone claiming to be from Urban Seerah on unofficial channels; we are not responsible for such disclosures caused by your negligence.

Business Transfers: If Urban Seerah undergoes a merger/acquisition/restructuring, your Personal Information may be transferred, and the successor will be bound by this Policy for such data.

By using our Website and providing information, you acknowledge that this Policy is clear, accessible, and sets out: types of data collected; purposes of use; disclosures; and reasonable security practices.

Contact

If you do not wish to receive communications or have grievances to share, please write to: support@urbanseerah.com.

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